Social Shopping. It's exploding. And it's evolving quickly.
Last year if you'd asked me about social shopping I could have pointed one to Amazon and told you that the merchandise reviews from actual buyers were samples of social shopping. 6 months ago I could have told you about shopping aggregation websites like Kaboodle which permit you to view, comment, and receive deals from multiple retailers. Two weeks ago I could have told you about the new Facebook integration into websites like Levi's "Friend Store" and how you will see what friends and family like. And today. Well today I'd let you know it's exactly about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll offer you a quick glossary-like description on each referenced DCSE by the end of this post, but first let me explain what this is.
A couple of months back I wrote a post about a brand new business willing to take off. What I described there clearly was the advancement of location-based applications like Foursquare, Gowalla, and MyTown coupled with recommendation websites like Yelp and Citysearch, and how they were providing huge opportunities for shop owners to drive people to their stores. DCSE's go the next step and offer discounts to drive you into these stores. All of these DCSE's are essentially mailing lists and you receive regular (often daily) deals sent to your inbox https://protabletaroblog.wordpress.com/.
With one of these DCSE sites like Groupon and LivingSocial, folks are flocking for them because the deals are often tremendous, averaging in a nearby of 50% away from very desirable products and meals. Groupon is the best choice right now, but if you know anyone that uses Groupon, odds are they are also using a number of of the others I mentioned. Note: part of this depends where you live. If you're in LA or New York, you will see it in action. If you live in Boise, this hasn't quite gotten for you yet. Nevertheless the model is working and odds are you will dsicover this soon in your town https://lindenbluete.de/.
Allow me to let you know how I am aware it's working.
A week ago Groupon offered a package to celebrate Mother's Day. A local day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for only $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how many others bought the offer? If you'd asked me, I could have said 200. Maybe 300. The clear answer: 1,332.
Yes! So that's why I will let you know, that is exploding. I don't know the day spa business. But my guess is that this place just booked more business in 1 day than in recent months combined. (based on the $79 fee, the tiny business just grossed over $105,000 in one single day.)
Now, this is a good news / bad news situation. Or more just like a be mindful everything you wish for situation. If you're only a little shop that gets 20 customers a day. Heck, possibly even 50 on a great day. How do you deal with an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to find out that the spot was so inundated that either they couldn't obtain a reservation for months or that the service and experience was awful.
If it were me and I was who owns Le Petite Retreat, I'd treat every customer that came in through this promotion like they paid $500. Forget that they simply paid $79. Assume they paid significantly more than the average customer. Don't ignore your regular patrons, but they already love you. These new clients are just that, new. And you know the word, you simply get one chance to produce a first impression. Those 1,300+ folks have the power to improve your business. Think long term. This is going to be one of the most expensive advertising campaigns you've ever done, but additionally the absolute most targeted. A true game changer.
But my guess is that they're not prepared to take care of this. How could they be? I wonder what they thought would happen out of this Groupon promotion? 500 people maybe? I believe I'll ask them. When they respond, I'll enable you to know.
Getting back to the central point of this post. Social shopping is exploding. This is actually the next big thing. It's not one piece of technology. It's an instant progression in social media merging with eCommerce. And it's very exciting.
As I mentioned because other post, if you are a shop owner and your product is good, the chance is amazing. The best in history. It's targeted, it's not too difficult, and the cost is probably the best investment you can ever make (some of these things are free). Get your face around it. In the event that you can't, hire someone to achieve this for you. In the event that you can't find anyone, tell your niece or nephew to study this stuff and start trying things. Shoot, tell them to email me, I'll point them in the proper direction.
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